P&G’s latest sports marketing effort

18 brands combined with the corporate brand P&G make the biggest corporate-marketing event ever sponsoring the Winter Olympics in Vancouver. The marketing campaign includes digital, print, in-store and consumer promotion programs that are rolled out.

An emotional and sensible marketing campaign. The concept is pretty old. The intention is phenomenal where they try to touch and improve the lives of moms and families. Mr. Pritchard, Brand Manager, quotes 76% of American households watch Olympics and it is the no.1 spot among women making it the perfect place for P&G to be.


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